irismiami

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Housed in a renovated factory building on the Williamsburg waterfront, the Wythe Hotel marks the long-due maturation of the booming Brooklyn neighborhood. The place embraces local flavor by blending grungy industrial looks with luxe hospitality, and there's plenty of buzz around the involvement of restaurateur Andrew Tarlow of Marlow & Sons and Diner fame. "It's a grown-up version of what's happening in Brooklyn," says Tarlow of the Wythe. At present, it stands as a beacon for the direction of Williamsburg, a place to stay and feel at home in one of the hippest corners of NYC.

The 100-year-old building represents what's left of an old cooperage that was renovated to suit the wants and needs of hotel guests. "We fell in love with the building on day one and just wanted to show it off as much as possible," explains Peter Lawrence, who along with Tarlow and Jed Walentas make up the trio of partners behind the Wythe Hotel. "We stripped everything down to the bare bones—the cast iron columns and the timbers and the exterior wall," says Lawrence.

Details like rusted ceiling tracks add to the flavor of the historic building, as does a floor-to-ceiling illustration depicting the history of Brooklyn in the lobby. While the skeleton of the original building remained relatively untouched, a three-story add-on by architect Morris Adjmi maximized skyline-facing views and features an L-shaped rooftop terrace and cocktail bar.

If you're looking for Williamsburg in the Wythe hotel, you'll find it in the details. Marlow & Sons provides the mini-bar accoutrements, including a selection of small-batch ice cream. Marlow Goods provides the bathroom towels and the soap is from Goldie's out of Rockaway, NY. Rather than incorporating a complicated tech systems, each room is equipped with a simple red audio jack connected to the room speakers. Each of the four styles of wallpaper for the hotel were custom-made by Flavor Paper, and are available from their online shop.

While the concrete floors may look industrial, heating elements ensure that your toes are cozy when walking around barefoot. Two-way mirrors in the bathrooms allow guests to enjoy the Manhattan skyline while freshening up. Commenting on the "white linen" approach of most hotels, Tarlow explains. "I don't think hospitality is about a fine cloth. It's more about you and I sitting down, me saying hello and, holding the door for you and all these little interactions."

"Part of the excitement of being in this neighborhood is that it's a creative center—not just in New York these days but internationally," says Lawrence. "The level of talent that's available nearby was too exciting." Much of the furniture was made from wood salvaged during the renovation, with beds and desks repurposed by local craftsman Dave Hollier. Steve Powers, commonly known as "ESPO", decorated the adjacent building with vintage Brooklyn logos to give non-view rooms a piece of art to look out on.

One of the quirks of the hotel is their pair of adjoining "band rooms". Created on the recommendation of the the folks behind the Brooklyn Bowl music venue who needed a place to put up traveling music groups for the night, the bunk bed filled rooms hold six and four guests, respectfully.

When it came to food, Tarlow wanted to keep up the "New American" style of his other restaurants, adding a commitment to whole beast butchering and open flame cooking. "We purchase all of our animals in whole form. A cow came in here on Monday and we've been going through it for the entire week—so how we move through it will inform the menu." An on-site butcher and localvore sourcing may not be the most convenient methods for a hotel, but Tarlow wanted "Reynard's" to stand out as a destination restaurant for locals as well as guests. For drinks, the rooftop cocktail bar provides brilliant city views under the building's marquis lights.

A few weeks following its opening, the hotel has already garnered a strong local following. Part of their success comes from the fact that the attraction remains Williamsburg rather than just the Wythe: spa treatments and swimming pools are sacrificed in favor of a sense of place. The hotel promises to become part of the urban fabric, joining the Brooklyn Bowl and the Brooklyn Brewery as an area landmark. Rooms at the Wythe Hotel start at $179.

Wythe Hotel 80 Wythe Ave Brooklyn, NY 11249

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Voici le nouveau clip très attendu de Woodkid (Yoann Lemoine) sur le titre Run Boy Run. Le titre est extrait de son futur album « The Golden Age » à venir fin 2012. Dirigé par Yoan Lemoine, produit par Iconoclast et post-produit par One More Production. A découvrir en images et vidéo HD dans la suite.

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Perfumer Heather Sielaff hand-blends idiosyncratic, mostly masculine scents for her label OLO Fragrance in her apartment in north Portland. "I'm not really girly," she admits, and her perfumes tend to be intriguing rather than sweetly attractive. For example, Forêt's notes of pine and vetiver recall the scent of earth and damp northwestern trees, while Victory Wolf's birch tar, cedar and tobacco evoke nights spent camping beside an open fire.

Sielaff recently had a commission to create the smell of diesel fuel, which succeeded but had some unexpected consequences: "[The client] turned out to be allergic," she says.

"Years of practical use allowed me to get to know the individual essential oils quite intimately," says Sielaff, who trained as a neuromuscular therapist and studied aromatherapy on the side. "The thought finally occurred to me that making perfume would give me the opportunity to utilize my knowledge in a more creative way. It was initially just a hobby and I'm still a little surprised OLO took off the way it did," she says.

Undoubtedly one of the most significant elements to OLO's appeal is Sielaff's sense of humor. Diesel-based perfumes aren't the only unconventional product that she's attempted—the limited edition Make Deux room spray—interpret the pun in order to deduce its intended usage—asks the would-be customer, with tongue firmly in cheek, "If a tree falls in the forest and no one is around to hear it, does it make a smell?"

Sielaff's intimate knowledge of scents keeps her perfumes multi-layered, personal and complex. Many of her projects stay local and never make it out of Portland."Some perfumes are limited edition or created for special events," she says. One such side project was a fragrance created for the Portland-based band YACHT, called Shangri-La, that blends more than a half-dozen scents into one moody, floral concoction. She also created a limited edition art bottle and box series with Portland glass artist Andy Paiko and Portland woodworker Jason Rens.

OLO fragrances are available online or at selected retailers. For more information on Sielaff's upcoming projects, check her blog.

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Dans la lignée du Audi E-Tron Spyder, voici ce concept et prototype de vélo électrique très impressionnant par la marque Audi au nom « E-Bike Wörthersee » doté d’un cadre en carbone, d’un moteur de 2,3 kw et d’une batterie lithium. L’ensemble de ces caractéristiques permet d’aller à une vitesse de plus de 80 km/h.

Collapse est un film court expérimental dont le design et l’animation 3D sont de Selfburning. Avec un sound design signé CypherAudio, cette vidéo joue avec les formes et les couleurs, dont principalement le rouge, pour créer un univers étrange. Une création originale à découvrir dans la suite en vidéo.

Since we discovered Sweet Marcel's over-the-knee socks in 2010, the Texas-based designer has expanded into knee-highs, anklets and Wee Marcel for toddlers." Anklet socks are the hottest thing in Japan now and selling like crazy," Sweet Marcel's founder and designer Amy Anderson told Cool Hunting.

Sweet Marcel's knee-highs are produced in the traditional textile heartland of North Carolina with yarn from locally milled cotton. The over-the-knee socks and children's line come from a family-owned textile mill in central Turkey where Anderson travels frequently to oversee production. Each hand-drawn design is named after an influential figure, like Wee Lucienne, which takes its name from Lucienne Day, the 20th-century British fabric designer.

Sweet Marcel's expanded product line is available in about a selection of U.S. boutiques and online from the site; each pair comes packaged with a vintage safety pin "too cool to not keep". Prices range from $10-$20.

One of our favorite cult bike brands, tokyobike, just threw a housewarming party and customized-bike exhibit to inaugurate its new outpost in London's Shoreditch neighborhood. Londoners can now buy these lightweight, 22lb bikes directly from the Japanese bike-maker in a variety of frame colors and models. The simple, all-white 1,700-square-foot interior of the shop, designed by Glass Hill, also stocks hard-to-find accessories and lifestyle pieces such as Japanese bags and housewares, and houses a bike workshop space in the basement. We asked the team at the London location to give us more insight into the new shop, which is the latest in a string of recent openings that includes Berlin, Sydney and Singapore, with Paris and New York coming soon.

The design of the store incorporates elevated platforms for the bikes. Can you explain the concept behind these?

Joe Nunn, Glass Hill: The elevated platforms are more a shared approach that sees that different functions should take place in different spaces. Separating the circulation area from the product display area seems appropriate in the same way as a genkan is right for outdoor shoes and not indoor slippers. We are showing the bicycles as new and pristine, and the slight separation in height and material not only says that visually but also practically.

What is the significance of the hanging cedar ball and how does it fit into the space?

Yuki Sugahara, store manager of tokyobike Melbourne: The cedar ball, made by Japanese craftsman, is traditionally used at the sake breweries as a sign to tell the locals that the fresh sake is ready. We wanted to have a symbolic piece that makes our customers feel something about Japan, where tokyobike originally came from. It is a beautiful and happy element that stands out in a simple white space and will hopefully start a conversation.

What elements did you bring to this store to give it a London personality?

Neil Davis, tokyobike: tokyobike comes from a traditional suburb of Tokyo with a lot of craftspeople and designer/makers still working. The Yanaka store displays and sells a lot of this work, and the London store will be similar in that respect, showcasing local products and designs alongside books and maps and a carefully curated range of bicycle accessories. Gropes is a good example.

What are your plans for the store and brand in the UK?

Davis: The store is a beautiful, clean space designed to show off the bikes and their many colors, but this makes it ideal for events and exhibitions. We have just collaborated with six artists to produce six pieces of bike art which will be displayed at the store before being auctioned. In the future look out for more exhibitions and product launches.

What is the fixie bike culture like in London?

Yu Fujiwara, store manager of tokyobike London: Compared with Tokyo, London's bike culture is more centered around DIY and vintage. People fix up their old bikes or ride 1950s and '60s bicycles; the growing popularity of the Tweed Run typifies this culture. Tokyo's fixie culture is more rooted in pop/youth culture, which mixes colorful components with fashion.

What did you learn about the UK market after you did the pop-up shop last year that you took into account for this permanent location?

Davis: Pop-ups are fun but we always intended to have a permanent store. Not least because we want to look after our customers' bikes. Location was important too—staying in Shoreditch, close to our existing customer base and in an area where there is still a lot of creativity. Space was also important. We wanted to give people coming to the store an experience as well as have enough room to show the entire range and house a workshop to build/service the bikes.

If you're in London during Clerkenwell Design Week from 22-25 May 2012, tokyobike will be offering its famous bike tours. Send an email to cdw@tokyobike.co.uk to reserve a spot.

Photos by Andrea DiCenzo